Privacy


Privacy Policy

Effective Date: October 2026
Last Updated: October 2026



Welcome to MS Capital & Realty Advisors ("we," "us," "our"). We respect your privacy and are committed to protecting the personal and financial information you share with us through our website (https://ms-capital-and-realty-advisor.com), customer inquiry forms, and communications (collectively, the "Services").   
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or apply for financial and loan advisory services.


1. Information We Collect

When you interact with our website or consult with our advisors, we may collect information in the following categories:
  • Identity & Contact Data: Name, email address, mobile number, WhatsApp contact number, and physical/postal address.
  • Financial & Employment Details: Employment status (salaried or self-employed), monthly/annual income, business turnover, GST registration details, bank statement summaries, and approximate loan requirement quantum.
  • Property & Collateral Details: Nature of property (residential, commercial, industrial, or R-Zone plot), location, ownership status, and approximate market valuation.
  • Technical & Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and interaction timestamps (collected via standard cookies and analytics tools).

2. How We Collect Your Information

We collect information through:
  • Direct Interactions: Inquiry forms submitted on our website, WhatsApp inquiries, phone calls, email exchanges, and doorstep document collections.
  • Automated Technologies: Website analytics tools, cookies, and tracking tags used to enhance site navigation and campaign performance.
  • Lending Evaluation: Financial documents and KYC records provided voluntarily by you for loan eligibility assessments.

3. Purpose of Using Your Information

We process and use your personal information solely for legitimate business and advisory purposes, including:
  • Assessing loan eligibility for Loan Against Property (LAP), Home Loans, Business Loans, and Personal Loans.
  • Structuring debt solutions and presenting credit proposals to suitable partner banks, NBFCs, and Housing Finance Companies (HFCs).
  • Contacting you via phone calls, SMS, WhatsApp, or email regarding your loan inquiry, application status, or advisory consultations.
  • Coordinating doorstep documentation pick-up and verification across Mumbai, Thane, and Navi Mumbai.
  • Improving website functionality, user experience, and digital security.
  • Complying with applicable legal, regulatory, and statutory requirements in India.

4. Disclosure and Sharing of Your Information

We prioritize data confidentiality. We do not sell, rent, or trade your personal information to third-party marketing companies. We share information only under the following circumstances:
  • Partner Banks & Lending Institutions: With your explicit consent, your loan application documents and financial data are submitted to RBI-regulated commercial banks, NBFCs, and financial institutions strictly for credit appraisal, technical/legal valuation, and sanctioning.
  • Service Providers & Verification Partners: Trusted professional associates who assist us in field verifications, technical valuations, or website hosting, bound by strict confidentiality obligations.
  • Legal Obligations: If mandated by court orders, regulatory authorities, law enforcement agencies, or under applicable statutory requirements.

5. Data Security

We implement appropriate technical, administrative, and organizational safeguards to protect your personal and financial data against unauthorized access, alteration, disclosure, or destruction. While we strive to maintain high security standards, no electronic data transmission over the internet or storage system can be guaranteed to be 100% secure.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, complete loan syndication processes, or comply with applicable legal, accounting, and tax retention obligations. Once data is no longer required, it is securely deleted or anonymized.

7. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to analyze web traffic, remember user preferences, and optimize site performance. You can choose to accept or decline cookies through your web browser settings. Disabling cookies may affect certain interactive features of our website.

8. Your Data Protection Rights

In accordance with applicable data protection regulations, you have the right to:
  • Access and review the personal information we hold about you.
  • Request correction or updating of inaccurate or incomplete personal records.
  • Request deletion or withdrawal of consent for processing your data (subject to pending contractual or regulatory requirements with financial lenders).
  • Opt out of promotional or marketing communications at any time.

9. Third-Party Websites & Links

Our website may contain links to external sites (such as partner portals or third-party tools). We are not responsible for the privacy practices, content, or data protection policies of third-party websites. We encourage you to review their respective privacy policies upon leaving our site.

10. Updates to This Privacy Policy

We may periodically revise this Privacy Policy to reflect changes in our operational practices, services, or legal frameworks. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after modifications constitutes your acknowledgment and acceptance of the revised policy.

11. Contact & Grievance Redressal

If you have questions, feedback, or concerns regarding this Privacy Policy or wish to exercise your data rights, please contact our advisory office: